440.514.3666

CONTENT STRATEGY & COPY WRITING

440.514.3666

You May be Wondering Why Website Content is so Important. As Content Developers, We'd Like to Share Some Insight:

  • Content is the foundation for everything you hope to accomplish online.
  • For service-based companies, content will validate your expertise, and help to differentiate you from your competitors.
  • Content will enable customers/clients to understand the benefits of your service or product offering.
  • Content is the basis for establishing a comprehensive keyword footprint for search engine optimization, since every page of unique content improves the likelihood your Website will rank well on search engines under diverse keyword phrases.
  • Every search engine optimized content page increases your online visibility, exponentially.
  • Content can engage or dissuade potential customers/clients, so be sure your content is customer-centric and benefit-laden.
  • Detailed product information will encourage sales.
  • Search engines rank Websites in part, based on content quality. Content should also be fresh, never stagnant.
  • Search engines deliver query-relevant content. If your company developed its Website 5 years ago and it hasn’t been updated since, it is clearly outdated.  Google will not be a fan!
  • The #1 element of Google’s ranking algorithm is content! Although Google’s algorithm has changed over time, the value of information has never changed! Why?  The role of a search engine is to deliver relevant, timely, and comprehensive results based on a user’s query.  If your content does not support a query, or your site is stagnant, Google will opt to rank other Websites ahead of yours.
  • We can go on and on, but you get the picture!

Writing Content from the Perspective of Content Developers

As content developers, it’s been our experience that companies recognize content value, but simply don’t have the time or internal resources to produce content.  Although this is a justifiable reason, Google doesn’t care! So, what’s a company to do?

Doing nothing, will produce nothing!  The InterCon team can help!  Our team consists of savvy marketers, SEO specialists, content developers, proofers, analysts and more.  We can create content for any business, within any industry… and we have!  So, if your company needs content developers, give us a call at 440.514.3666 or complete the online form and we will respond within 2-4 hours!

  • Website content
  • Blog content
  • Newsletters
  • Articles
  • Social media posts
  • Press releases
  • Radio, TV ad spots
  • Anything that requires words!!

Let’s begin the conversation!

WE’VE CULTIVATED LONG-TERM CLIENT RELATIONSHIPS WITHOUT COMPROMISING INTEGRITY OR ETHICAL BUSINESS PRACTICES… FOR MORE THAN 26 YEARS!

CERTIFIED GOOGLE EXPERTS
InterCon Group GOOGLE PARTNERS
When our firm contracted with The InterCon Group, we were unprepared for how much our business would grow.
Amy K.Director of Operations
InterCon Group is second to none. Their dedication to our company has netted us numerous first page google results, increased sales on organic, ppc and direct marketing strategies.
Lisa M.President
My experience with the InterCon Group has been excellent. Not only have I seen an increase in my online/media patient conversion rates but… they've done it within my budget and specifications. Highly recommend.
Mike F.DDS | Dental Implant Specialist | Board Certified Implantologist
The follow-up, attention to detail and most of all patience, are hallmark qualities of Intercon. Not being particularly website or SEO savvy, Intercon makes it easy to work together to achieve our goals.
Barbara M.Marketing & Public Relations Director
It’s been a pleasure working with the InterCon Group 20+ years for website design as well as kp associates annual updates. They have been professional, comprehensive and competent throughout the entire process of our working together with web design. We feel that we have established a strong relationship with them for many years to come. I personally want to thank Marilyn and her staff for their patience and diligence in promptly meeting each of our requests for the site during its development and annual revisions.
Paula B.President
InterCon Group is instrumental to our online success and consistent increase in traffic to our website. Excellent customer service and a pleasure to work with.
Matt W.Director of Business Development
Quadrel Labeling Systems has worked with the InterCon Group since 2013. We initially came to them to redo our website. We wanted to make it easier to navigate and modify. The first step was understanding our business. Heather Argenti and the team at InterCon Group were able to take our abstract ideas and convert them into a website that met our needs. We didn’t know exactly what we wanted but they presented the redesign to us and we were thrilled with the look and flow. Now they work to keep Quadrel Labeling Systems in the spotlight with search engine optimization and website modifications. They constantly push us for information on new designs, industry news, and innovations. They keep our site fresh and our brand stands out amongst our competition. The leads keep coming. I would recommend the InterCon Group for your company no matter of industry.
Jerry S.International Sales Manager
It has been with great pleasure to work with the Intercon Group for the last 15 years. I still remember my first meeting with Marilyn… Intercon Group has been in charge of our SEO, Google and Bing PPC campaigns. Designed and maintained our website and network. Integrated call tracking as well as website chatting. They also helped design our new logo. Thank you to my team at the Intercon Group – Marilyn, Heather and Pam.
Ronnie R.President
The InterCon Group, Inc. BBB Business Review
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