Enhance Your Online Visibility Using Display & Video Marketing
You may be familiar with video ads on You Tube and Instagram, or perhaps you may wonder how the same ads appear as you peruse the Internet. These repetitive ads are examples of display remarketing.
Should you try video marketing, display marketing, both, or neither? The answer to this question depends on your answers to the following questions:
- Is building your brand important?
- Can your current budget accommodate display and/or video marketing?
- Do you already have video content, or will your company need to develop video content for video marketing?
- Is your company local, regional, national or global?
- Does your company offer a educational information?
- Are your customers more likely to purchase after viewing a video, or will product images suffice?
Although there are no right or wrong answers, one may be better suited for your business.
Generally speaking, businesses who want to build their brand are well-suited for display marketing. Display ads can be presented in several visual formats: image, video, and animated ads. .
Millions of Websites showcase display ads. Whereas, some Websites present a select number of ads, others sites may rotate hundreds and hundreds ads.
Creating display content is typically less-involved, since video production for video marketing can be costly if professional videographers are required.
Video marketing is a great option for businesses who have educational information to share, sell complex products or equipment, because it helps to engage viewers.
Imagine a restaurant, presenting delicious menu items via video marketing. Visual stimulation resulting from watching a juicy steak being grilled on an open flame, or stimulating an auditory response by listening to mushrooms and onions sizzle in melted butter. An interactive presentation will likely be better received than simply viewing a list of menu items in a PDF!
We can help you determine if display or video marketing is well-suited for your company. Remember, the data obtained as we test these options, will define what is working and what is not!
Call us today at 440.514.3666 or complete our online form, to begin the conversation!