440.514.3666

VIDEO & DISPLAY MARKETING

440.514.3666

Enhance Your Online Visibility Using Display & Video Marketing

You may be familiar with video ads on You Tube and Instagram, or perhaps you may wonder how the same ads appear as you peruse the Internet.  These repetitive ads are examples of display remarketing.

Should you try video marketing, display marketing, both, or neither? The answer to this question depends on your answers to the following questions: 

  • Is building your brand important?
  • Can your current budget accommodate display and/or video marketing?
  • Do you already have video content, or will your company need to develop video content for video marketing?
  • Is your company local, regional, national or global?
  • Does your company offer a educational information?
  • Are your customers more likely to purchase after viewing a video, or will product images suffice?
Although there are no right or wrong answers, one may be better suited for your business.

Generally speaking, businesses who want to build their brand are well-suited for display marketing.  Display ads can be presented in several visual formats: image, video, and animated ads.  .

Millions of Websites showcase display ads.  Whereas, some Websites present a select number of ads, others sites may rotate hundreds and hundreds ads.

Creating display content is typically less-involved, since video production for video marketing can be costly if professional videographers are required.

Video marketing is a great option for businesses who have educational information to share, sell complex products or equipment, because it helps to engage viewers.

Imagine a restaurant, presenting delicious menu items via video marketing.  Visual stimulation resulting from watching a juicy steak being grilled on an open flame, or stimulating an auditory response by listening to mushrooms and onions sizzle in melted butter.  An interactive presentation will likely be better received than simply viewing a list of menu items in a PDF!

We can help you determine if display or video marketing is well-suited for your company.  Remember, the data obtained as we test these options, will define what is working and what is not!

Call us today at 440.514.3666 or complete our online form, to begin the conversation!

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When our firm contracted with The InterCon Group, we were unprepared for how much our business would grow.
Amy K.Director of Operations
InterCon Group is second to none. Their dedication to our company has netted us numerous first page google results, increased sales on organic, ppc and direct marketing strategies.
Lisa M.President
My experience with the InterCon Group has been excellent. Not only have I seen an increase in my online/media patient conversion rates but… they've done it within my budget and specifications. Highly recommend.
Mike F.DDS | Dental Implant Specialist | Board Certified Implantologist
The follow-up, attention to detail and most of all patience, are hallmark qualities of Intercon. Not being particularly website or SEO savvy, Intercon makes it easy to work together to achieve our goals.
Barbara M.Marketing & Public Relations Director
It’s been a pleasure working with the InterCon Group 20+ years for website design as well as kp associates annual updates. They have been professional, comprehensive and competent throughout the entire process of our working together with web design. We feel that we have established a strong relationship with them for many years to come. I personally want to thank Marilyn and her staff for their patience and diligence in promptly meeting each of our requests for the site during its development and annual revisions.
Paula B.President
InterCon Group is instrumental to our online success and consistent increase in traffic to our website. Excellent customer service and a pleasure to work with.
Matt W.Director of Business Development
Quadrel Labeling Systems has worked with the InterCon Group since 2013. We initially came to them to redo our website. We wanted to make it easier to navigate and modify. The first step was understanding our business. Heather Argenti and the team at InterCon Group were able to take our abstract ideas and convert them into a website that met our needs. We didn’t know exactly what we wanted but they presented the redesign to us and we were thrilled with the look and flow. Now they work to keep Quadrel Labeling Systems in the spotlight with search engine optimization and website modifications. They constantly push us for information on new designs, industry news, and innovations. They keep our site fresh and our brand stands out amongst our competition. The leads keep coming. I would recommend the InterCon Group for your company no matter of industry.
Jerry S.International Sales Manager
It has been with great pleasure to work with the Intercon Group for the last 15 years. I still remember my first meeting with Marilyn… Intercon Group has been in charge of our SEO, Google and Bing PPC campaigns. Designed and maintained our website and network. Integrated call tracking as well as website chatting. They also helped design our new logo. Thank you to my team at the Intercon Group – Marilyn, Heather and Pam.
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