Why are so Many Businesses Turning to Social Media Marketing?
Let’s take a few steps back to understand why Social Media Marketing has surged in popularity… and forevermore.
The early adopters of social media platforms such as Facebook , YouTube, Twitter, Instagram and others were largely younger, those under 35 years of age. Subsequently, the popularity of these platforms gained favor amongst older users. Soon thereafter, businesses began to see huge potential in leveraging social media for increased visibility.
It’s no coincidence that Social Media Marketing has been in the forefront, ahead of high-cost advertising vehicles such as television, radio, trade shows, etc.
Blend lower cost with high demand, stir in advanced technologies and wham, you have a winning recipe.
What is Social Media?
Social media is defined collectively as a group of digital tools/Websites that enable us to create and share content with others. The Internet’s commanding reach facilitates the dissemination of information between people/groups.
What differentiates social media from older, more traditional advertising vehicles is its innate ability to encourage “conversation” and engagement. Social media usage continues to grow at an exponential rate, and as such, has changed the way we interact with others, including the way we interact with potential customers/clients. The evolution continues…
Is Social Media Marketing Beneficial for Every Business?
The short answer is no. Some industries thrive on social media: music, sports, entertainment, merchandising, while other industries such as law, manufacturing, business to business services have a more difficult time.
Harnessing Social Media to promote your business
InterCon can help by developing a social media marketing plan to strengthen your customer relationships and attract new customers as well.
We are here to provide the digital marketing services your company cannot manage alone…
Call us today at 440.914.4250 or complete the online form so we can begin the conversation!