It's Been Quite an Interesting Journey!
25 years ago, when the Internet was in its infancy, many companies could not comprehend how this odorless, tasteless, invisible medium could cultivate new business. To put it mildly, many companies, both large and small, were slow to embrace it. We were not deterred!
In 1996, as Cleveland’s first search engine optimization company, we had our fair share of naysayers. Imagine meeting with decision makers and having to explain what a website is. Moreover, this whole “I don’t know what a website is” didn’t bode well for promoting SEO!
We persevered, educating many along the way of its virtues. Since then, InterCon has contributed to the meteoric rise of this medium. Today, one would be hard-pressed to find anyone who does not know what a website is, or hasn’t heard of SEO.
There are complexities to building and maintaining a comprehensive and effective Search Engine Optimization campaign. To initiate a successful campaign, it is important to understand SEO is a unique discipline. The skillset required to develop and sustain organic visibility is extensive. SEO has to be ingrained at every level; from design to programming, to keywords, to content to site speed, images, video, reviews, citations, and the list goes on and on.
The fundamental component to ensure the effort remains fruitful is data!
SEO is not something you can ‘buy.’ A Fortune 500 company shares the same struggles as a small vendor given that search engines do not deliver results based on the size of the company, but rather the ‘wealth’ of information presented. Successful SEO campaigns are fluid, never finished. Campaigns can always be improved, and should be flexible and responsive to algorithmic changes
SEO is an outstanding lead generation vehicle. It offers 24/7 exposure for a fraction of the cost of other advertising mediums. Our proven, data-driven methodology delivers remarkable results to which our clients can attest.
The InterCon Group can provide any digital advertising solution your company cannot manage in-house.
Call us today at 440.514.3666 or complete our online form. More qualified leads/sales are just a conversation away!